Product-Market Fit

Service Description

You have achieved success in your home country and maybe in other countries outside the U.S. We start by determining if there is a similar opportunity in the U.S. Then we identify what changes need to be made to achieve product-market fit for the U.S. market. We take a holistic approach, looking at product (problems solved, features, usability), target market, pricing, positioning and messaging. We place emphasis on direct interaction with customers and target customers. There is no substitute for the insights you gain from personal, qualitative engagement. We augment this with quantitative data like surveys and market analysis.

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