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The most important skill for a fractional CMO

I was honored to be on a livestream panel discussing which skills are especially important for fractional CMOs. While this livestream was targeted at prospective fractional CMOs, the information is critical to those of you who are looking to hire a fractional CMO, too. Probe for these qualities in the candidates you are considering.

My top three keys to success:

  1. Establish clear priorities (with ongoing communication)

  2. Be the expert and listen

  3. Define guiding principles

Watch to learn more about my approach and get great insights from my fellow panelists.

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