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The Four Audiences of Strategy
Or why am I spending precious time and energy creating a strategy? I regularly see that developing strategy is viewed as an inconvenience...

Matt Pesce
Jun 21, 20212 min read
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The One Question You Must Answer Before Setting Strategy
To illustrate this point in advance, let's start with a quick exercise. For the next minute, brainstorm ideas on how you could make $10...

Matt Pesce
May 16, 20212 min read
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If You Want to Innovate, Hire a Kindergartener
CEOs are the exceptional few who lead the world's businesses. One would expect them to be among the elite in terms of intelligence,...

Matt Pesce
May 16, 20212 min read
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